Wednesday, December 8, 2010


I am reminded at this time of year of a Bride of mine that got married last year a few days after Christmas.

She was from out of State and purchased her dress from me. She was a lovely girl, I liked her very much, but she and I had one very. major. difference.


Now, in my line of work, I am used to dealing with agonizers... if I haven't told you yet of the Bride who made six trips to the store (as well as trips to other stores) then I will have to soon. But suffice it to say, it comes with the job.

But this Bride took it to a whole new level. She spent three appointments with me to choose the dress she could have picked in her first appointment, and each of these appointments ran longer than intended, with other Brides waiting in the wings to get into the dressing rooms. She would just STARE at herself and say, "I LOVE it, but I don't know..." so I would counsel her on her doubts, but no. No doubts. "I love it... but what if..." By the end of the third appointment, I made the suggestion that perhaps she could consider purchasing more than one dress if she was so afraid of committing to just one... then she could have a different look for the ceremony, dinner and dancing. Three looks, three dresses, no commitment-phobia. Mom jumped in and saved the day by pushing the Bride to make a choice for the one she clearly loved and STOP second guessing herself. Guess she was afraid her daughter might like my suggestion and stick her with a HUGE bill from my store...

And every decision went this way. Bridesmaid dresses. Veils and accessories. And the tuxes. Oh, the tuxes. When they say there is a perfect match for everyone, it is SO true, because this man, this wonderful man that I grew to like equally well as his fiancee, was JUST as indecisive as his intended! Most grooms arrive, point to the tux on display that they like, decide whether to do a bow tie or windsor band tie, figure out which colors match the bride and her maids, get measured and are done. Not this guy! He tried on his favorite style to see how he looked... then tried on his second favorite... then tried the first on again but with a different vest color... OMG!

Okay, I don't get it. What makes people so unsure about their own decisions that they are so afraid to make the wrong one? Do people really self-flagellate after making a choice that they are not sure is the absolute right choice? It is something I simply cannot relate to - I value my own time far too much to waste it on waffling. And I have better areas in which to focus my mental energy than punishing myself for a decision that was good - but was it the BEST choice?

As the Owner of the store has taught me, and she has been doing this successfully for years (but I won't say how many because she looks younger than she is!), when a bride expresses a need to try on everything before making a choice, I point out to her that in our store alone we have 400 gowns - and at the average appointment you try on a max of 10. You would need 40 appointments to try everything - and that's just one store. At some point you have to find a system for eliminating based on what you like and dislike.

After all: did you need to date every available bachelor in the world to find the right one to marry?

1 comment:

Amy said...

Fiorella?! Where ARE you?! I've missed you!